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Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity

Harvard Business Review

For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. Can anything be learned about shoppers who don't carry loyalty cards? But that approach doesn't tell a firm about a new or transient customer. Casual browsers?

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What Neuroscience Reveals About Creating Better Leaders In Today’s Organizations

Tanveer Naseer

To do that it has made use of imaging technologies such as functional magnetic resonance imaging (fMRI) and positron emission tomography (PET), along with brain wave analysis technologies such as quantitative electroencephalography (QEEG). This makes empathy a handy data-gathering tool that’s employed in the decision-making process.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. These require sophisticated, sustainability-based management. ” Improving risk management. In 2005, they launched a U.S.

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Case Study: Can One Business Unit Have 2 Revenue Models?

Harvard Business Review

” Peter was amused to see Emanuel struggle with the description of his sophisticated research instruments as “machines” and his vast array of chemical and biological consumables as analogous to disposable razor blades. The Value of Service. Teomik’s path was different.