N2Growth Blog

OCTOBER 26, 2023

The Importance of CIO Leadership in the Modern Business Landscape In today’s rapidly evolving business landscape, digital leadership has emerged as a critical factor for success. One of the critical responsibilities of a CIO is to align the digital strategy with the overall goals and objectives of the organization.

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Harvard Business Review

AUGUST 13, 2014

For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. And 83 percent of CIOs say that they need to align and interact with Marketing. (It

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Harvard Business Review

AUGUST 29, 2013

However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur.

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CIO Chief Information Officer Marketing Technology 8

Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

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Harvard Business Review

JULY 22, 2014

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

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Supply Chain CIO Chief Information Officer Budgeting 10

Harvard Business Review

AUGUST 14, 2013

These three change accelerators are what lie behind today''s avalanche of business transformation, and they are directly affecting the roles of CIO and CTO. And, just as the CIO''s role needs to change, so too does the CTO''s—from Chief Technology Officer to Chief Transformation Officer.

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CTO CIO Chief Technology Officer Chief Information Officer 8

Leading Blog

MARCH 18, 2011

[As a leader], you—not the IT department, nor the VP of IT, nor the chief information officer (CIO)—must understand, drive and be accountable for how technology is structured in order to reach the strategic goals of the operation….Technology

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