Is Your C-Suite Working As A Team?

Lead Change Blog

This is a great example of where the chief marketing officer needs to work closely with the chief information officer and possibly the Customer Services Manager so that the front, middle and back office systems all converge to deliver a seamless customer experience. Professional Development freelancers collaboration impact shared leadership

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5 Leadership Lessons: The Velocity Manifesto

Leading Blog

As a leader], you—not the IT department, nor the VP of IT, nor the chief information officer (CIO)—must understand, drive and be accountable for how technology is structured in order to reach the strategic goals of the operation….Technology Technology enables velocity—the speed of getting products to market, the speed of delivery, the speed of analytics, and the list goes on.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Once a realm defined by its creative expression, trade shows, and glossy literature, marketing has instead become the place in the organization that pulls together all of the information necessary to find, sell to, and serve the customer effectively and efficiently.

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A Technique to Bridge the Gap Between Marketing and IT

Harvard Business Review

Here''s a familiar story: Marketing conducts research (" Big Data "! This classic breakdown between marketing and IT is being bridged at a few leading companies such as ING , the Netherlands bank. ING''s customer intelligence group does market research and "database" marketing — they develop sales campaigns for targeted customers. The financial crisis changed the market conditions for banks and also people''s attitudes towards banks.

Digital Media and the Future of Your Leadership – Video

Modern Servant Leader

So, I’m sitting across from the Chief Financial Officer of a major organization and he’s going on about the next director he plans to fire. As the Chief Information Officer for the organization, it’s my unfortunate responsibility to support his behaviors. Yet, he’s the Chief Financial Officer of a major organization. I just consume vast amounts of information about leadership.

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A Simple Way to Map Out Your Career Ambitions

Harvard Business

My experience with even the most successful global companies is that they’re between average and poor at developing future talent. They’re often not transparent about your real needs and vague about the most effective development options. Development matters. To begin, you want to be very clear about your starting point and desired destination on that development journey — an obvious item that’s often missing from a development plan.

How a German Manufacturing Company Set Up Its Analytics Lab

Harvard Business

This gave ZF access to top-notch expertise in data analytics and the management of information systems. Finance, Logistics, Marketing, Sales, as well as Production and Quality all produced large amounts of data that could be interesting for data science pilot projects. This kept everyone informed, gave them a greater sense of personal responsibility, and implicitly expressed management’s appreciation for their professional judgment. PM Images/Getty Images.

Using Data to Strengthen Your Connections to Customers

Harvard Business

But their impact on sales has been underwhelming, primarily because they ignore the needs of one key constituent: the frontline employee working to make the best possible marketing decisions day by day. Measuring Marketing Insights. But this data is a far cry from the specific information that retail managers need to figure out which products to put into a particular store — one of the most important frontline decisions in an organization. Marion Barraud for HBR.

What Digital Change Demands of IT Organizations - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business

But they also have changed how they work with each part of the company, allowing them to learn and adapt faster as new opportunities arise and markets change. In the past, IT just provided direct services to the operating groups, according to Chief Information Officer Hector Calva. Ross, principal research scientist at the MIT Center for Information Systems Research (CISR). Information & technology Technology IT Sponsor Content

Here’s Why Strategy Chiefs Succeed or Fail

Harvard Business

Consider Staples, the office-supplies retailer, which had tumbled from being the market leader to being a third of the new leader’s size by 1992. So founder and CEO Tom Stemberg hired John Wilson as head of strategy and chief financial officer. Walgreens Boots Alliance’s Rick Mills has been the group strategy officer for 20 years. alicemoi/Getty Images.

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The Dangerous Tension Between CMOs and CIOs

Harvard Business Review

At a time when many executives say that improving digital reach will be a significant differentiator for their companies, our research shows that two of the most important digital leaders — the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO) — do not trust each other, understand each other, or collaborate with each other. Forty-seven percent say the marketing team lacks understanding of data integration.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Differing incentives is one of the biggest barriers to an effective relationship between marketing and IT. Customers Marketing Technology CIO CMO

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Just Using Big Data Isn’t Enough Anymore

Harvard Business Review

The survey gathers perspectives from a small but influential group of executives — chief information officers, chief data officers, and senior business and technology leaders of Fortune 1000 firms. 54% of firms say they have appointed a Chief Data Officer, up from 12% in 2012. Develop the right metrics.

6 Ways to Keep Good Ideas from Dying at Your Company

Harvard Business Review

What would new product development executives or project managers in the R&D lab tell you are the organizational dynamics that ice their best ideas? Many innovation groups want to have it both ways, acting as a partner to the business units to help them tackle near-term opportunities, while also developing further-out, “disruptive” ideas that could shake up their industry.

Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

One of the newest additions to the C-Suite is the Chief Data Officer. For instance, the person who was once the best at analytics may no longer hold that position if a Chief Data Officer is brought in. He said that without changes in incentives, as well as a change in the structure of the C-suite, broad-based roles like Chief Information Officers, Chief Marketing Officers, and Chief Data Officers are hampered in their effectiveness.

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11 Ways Big Companies Undermine Innovation

Harvard Business Review

Chief executives and business unit leaders weave the word innovation into their PowerPoints, hoping it will magically yield better product ideas, or miraculous improvements to existing processes. Something very real is happening here: as it becomes cheaper and easier for startups to upend existing businesses with new offerings, big companies are realizing that they can’t continue to rely on their time-worn methods for cultivating and developing new products, and lumbering into new markets.

The New CTO: Chief Transformation Officer

Harvard Business Review

In a recent article , I suggested that the role of the CIO needs to shift from Chief Information Officer to a Chief Innovation Officer, due to the massive, rapid, multiple technology-driven transformations that are occurring today. And, just as the CIO''s role needs to change, so too does the CTO''s—from Chief Technology Officer to Chief Transformation Officer. CTOs must embrace the role of Chief Transformation Officer.

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The Seven Skills You Need to Thrive in the C-Suite

Harvard Business Review

One consultant described the search for a chief information officer in these terms: “Whereas technical expertise was previously paramount, these competencies [being sought today] are more about leadership skills than technical ones.” A world-class leader must be able to hire and develop an exceptionally strong leadership team—he/she cannot succeed as a brilliant one-person player,” one asserted. Developing Mindful Leaders for the C-Suite.