Rich Gee Group
APRIL 13, 2023
In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. Marketers often capitalize on this principle through free samples or discounts, making customers feel obligated to purchase.
Lead Change Blog
JUNE 14, 2021
Include rational arguments, market research, customer surveys, and case studies. Also, show your passion and commitment to your goals and plans. Spend time addressing their concerns and finally, ask for a small commitment. Cialdini states that human beings are wired to return favors and pay back debts. Dr. Robert B.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lead on Purpose
FEBRUARY 23, 2013
Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. He has distilled persuasion in to 6 principles that have been widely adopted in the field of marketing. People find comfort in commitment. Principle #4 – Consistency.
Harvard Business Review
OCTOBER 10, 2014
Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them. PILOT PROJECT: Another of the major methods of persuasion outlined by Robert Cialdini is the “principle of consistency.”
Harvard Business Review
JUNE 1, 2017
Robert Cialdini identified six principles of persuasion that can be used in any setting. ” We take action when others are doing so, because there is social proof: “Everyone in our market is advertising this way.” You can also use emotions to make appeals. All leaders need to persuade people to take action.
Expert insights. Personalized for you.
195 
Let's personalize your content