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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

Embracing creativity while exhibiting business acumen is not easy—it requires a deep understanding of the business, keen insight into market trends, and a knack for risk assessment. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’m going to assume they’ve identified their competitive advantage and the secrets of success in the business they’ve defined. Leadership , Marketing , Strategy.

Strategy 234
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Is Business a Combination of Sport and War?

In the CEO Afterlife

With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Old economy thinking works within known market space defined by industry boundaries and competitive rules.

Sports 228
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The Decay of Brand Differentiation

In the CEO Afterlife

Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers. This type of business leverage has been their back-pocket competitive advantage for more than half a century.

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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Frankly, strategy is overused and misused; the word is tossed around corporate boardrooms with reckless abandon.

Strategy 131
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Personal Needs vs. Customer Relationships

Strategy Driven

Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. A monthly recurring subscription of $9.95

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5 Steps to Start and Grow Your Online Business

Strategy Driven

The main reason behind this is the fierce competition in the digital market. To do so, you’ll need to follow some technical digital marketing tactics and strategies, which can be complicated at times. An effective business plan includes a lucrative business idea, market analysis, and brand development ideas.

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