Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. It can be as simple as a shared file on Google Docs or Sharepoint, or a company-developed wiki. To make this data useful, designate someone at the company to take control of competitive intelligence. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

MARCH 31, 2015

Trade groups such as the Georgia Economic Developers Association use an app that lowers the cost and distribution hassle of print material while generating enough incremental sponsorship revenue to pay for the app entirely. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

NOVEMBER 25, 2015

In 2008, he gathered four other Israelis living in San Francisco to be his cofounders and they hired a coder in Ukraine through Craigslist and paid him to develop an ordering app. Go after “undesirable” media. Mainstream media outlets began to cover the ads, and the company. The real lesson here is basic.

Marketing 8

Marketing Franchising Competitive Intelligence Advertising 8