N2Growth Blog
APRIL 7, 2011
Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).
Chartered Management Institute
DECEMBER 16, 2011
But how are you going to leverage Social Media to improve sales, communicate that key message or get yourself a new job in the coming year? Companies are doing it, Government is doing it and so is the community and voluntary sector as well as individuals. You are not watching this post, click to start watching.
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Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten. Use social media.
Harvard Business Review
NOVEMBER 25, 2015
Go after “undesirable” media. Mainstream media outlets began to cover the ads, and the company. That’s the “secret” of successful strategies and the essence of competitive intelligence. To small restaurants with tight cash flow, these gestures meant the world. The real lesson here is basic.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
Harvard Business Review
APRIL 2, 2012
Everyone and everything is connected or soon will be by social media, on mobile platforms, and in the cloud. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Achieving those effects is no accident. The Invisible Children, Inc.
Harvard Business Review
JUNE 12, 2014
The opening statements by Apple’s lawyer, Harold McElhinny, alleging that “Samsung copied the iPhone” and that “Samsung went far beyond the world of competitive intelligence and crossed into the dark side” were translated in a multitude of languages and displayed next to pictures of Steve Jobs, one of the most charismatic CEOs of all time.
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