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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. The CMO and COO are the natural partners for turning this around. If it’s all about the operations then you lose sight of the customer. It is the same card he used to buy the plane ticket and book the hotel.

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Customer Experience Management | N2Growth Blog

N2Growth Blog

Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., I'm traveling this week, but will follow-up with you next week to arrange the Skype call. I'd love to schedule a skype call at some point if possible BTW!

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How to Make Unlimited Vacation Time Work at Your Company

Harvard Business Review

Facebook COO Sheryl Sandberg called the deck the most important document ever to come out of Silicon Valley. Leaders who successfully implement unlimited vacation policies operate in companies that are already high in trust. The slide deck itself was viewed over 11 million times, and newspapers around the globe picked it up.

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Case Study: Time for a Unified Campaign?

Harvard Business Review

Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. Welcome, welcome." Palma Cay's first month," he said.