A Step-by-Step Plan to Improve CMO-COO Collaboration
Harvard Business Review
JANUARY 28, 2015
A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. The CMO and COO are the natural partners for turning this around. If it’s all about the operations then you lose sight of the customer. It is the same card he used to buy the plane ticket and book the hotel.
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