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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

You’ll often find customer relationship management within marketing, budgeting within finance, supply-chain management within operations, outsourcing within procurement, training within HR, and new product development within R&D. Business units come and go, but finance, HR, marketing, IT, legal, and R&D seem to last forever.

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3 Mistakes in U.S. Health Care That Emerging Economies Can’t Afford to Repeat

Harvard Business Review

With expanding middle classes demanding more-comprehensive care, governments of these emerging markets are under pressure to invest as chronic disease rates — particularly those related to Western lifestyles — dramatically increase and the average age of their once-young populations begins to rise.

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Charlie Ackerman on Winning A World in Flux

HR Digest

We’ve had the opportunity to interview Charlie Ackerman who provided some illuminating insights on how Bosch is equipped to drive change in its workforce, and what lessons have been reinforced over the past year to help the innovation engine become future ready. . How are you going to shake things up next?

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How Cloud Computing Is Changing Management

Harvard Business Review

“It’s already changing organizations, by moving IT from a cost center to something with a place at the table in a lot of different meetings,” said Chris Jackson, head of cloud platforms at Pearson, a global learning company. “It forces our internal teams to think about innovating faster,” said Mr. .”