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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

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Navigating the Dozens of Different Strategy Options

Harvard Business Review

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change.

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Hiring and Big Data: Those Who Could Be Left Behind

Harvard Business Review

Soon, your MOOC performance will be sold to online recruiters taking advantage of the kinds of information that big data allows—fine distinctions not only on content assimilation but also participation, contribution to, and status within associated online communities. The Job Market for MBAs is About to Take a Hit.

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What’s Different About Enterprise IT in Africa

Harvard Business Review

That’s understandable — the growth of the consumer mobile market in Africa has been spectacular. And while almost all the examples I cite are from West Africa, many of these ideas and innovations are well suited for emerging markets around the world. In emerging markets, infrastructure is always an issue.

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