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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Analytics combines StrategyDriven’s industry leading asset management and data analytics experience with Xen Wireless’s information technology and delivery expertise. Xen Wireless delivers high value, high impact, technology services and solutions to help our customers solve real world business problems.

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The Five Superpowers of Marketing

Harvard Business Review

And yet today’s top marketers are combining technology and teamwork to generate extraordinary results. Their insights and experience suggest five marketing capabilities that in their most refined form border on superpowers. Extraordinary marketers are amazing listeners. Exceptional marketers make the silos disappear.

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Help Reluctant Employees Put Analytic Tools to Work

Harvard Business Review

Participants came up with idea after idea that the analytics designers might never have thought of: whether the prospect had favorable employee ratings, what percentage of its management team held technical degrees, whether the company had a senior risk-management executive, whether it invested to protect its brand’s reputation, and others.

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Why Are We Still Classifying Companies by Industry?

Harvard Business Review

Over the past five years, Apple and Google have made significant moves in the automotive, healthcare, media, and smart home markets, among many others. They have expanded far beyond the “Information Technology” tag attached to them by GICS. It’s not an industry in itself.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

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6 Reasons Salespeople Win or Lose a Sale

Harvard Business Review

The survey shows 40% of study participants prefer a salesperson who listens, understands, and then matches their solution to solve a specific problem. Over 50% of marketing and IT prefer a salesperson who will listen and match a solution to solve their specific needs. 3: Market Leaders Have an Edge.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

DIG is responsible for emerging technology, collaboration methods and technology (e.g., online idea markets), the center of expertise for innovation support, and analysis across the enterprise. Participating in Strategy Formulation. IT management Information & technology' Improving Operational Efficiency.