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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

It allows a brand to become visible to new potential customers, it keeps them in the consciousness of current customers, and it can bring instant awareness to new products or services. To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. Conduct market research.

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Creating a New Approach to Engineering and Innovation at Hitachi Metals - SPONSOR CONTENT FROM HITACHI METALS, LTD.

Harvard Business Review

As the new general manager of the Global Research & Innovative Technology Center (GRIT) at Hitachi Metals, Kenichi Inoue is tasked with creating an updated framework for research and development in advanced materials, helping his organization make the shift to a new approach to engineering and innovation in a disrupted world.

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The Real Solution Is Growth

Harvard Business Review

Recent headlines have focused on the debt ceiling , the recent credit rating downgrade , unemployment , and the other thorny fiscal challenges facing the United States. Encourage skilled foreign workers to work and settle in the United States. innovation relies on the skills and ingenuity of the best and brightest around the world.

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Badges? We Don’t Need No LinkedIn Badges

Harvard Business Review

At an “ Unconference ” my colleagues and I hosted in Palo Alto last year, Sam Lessin , the Head of the Identity Product Group at Facebook, talked about the way in which human societies evolved trust networks to increase efficiency by connecting with more trading partners and by capturing more information about those partners over time.

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Private Equity Can Make Firms More Innovative

Harvard Business Review

Further proving this, the researchers found that PE firms had the largest impact on innovation in industries and companies most likely to be financially constrained—industries, like manufacturing and pharmaceuticals, that are highly dependent on large outside investments, and firms that have a relatively low credit rating.

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7 Ways to Improve Operations Without Sacrificing Worker Safety

Harvard Business Review

Looking ahead, we will continue to drive productivity, and we plan to conduct a deep dive into the details of our cost structure and allocation of capital to ensure we deliver appropriate returns for shareholders.” Injuries and catastrophic events, in addition to being tragic, are evidence that production is not being managed correctly.