Harvard Business Review

JULY 8, 2016

At one B2B technology company, for example, account managers were supposed to focus their efforts on their highest-value, “top of the pyramid” accounts. It notifies a company if one of its competitors files a credit check on a customer, signaling potential defection. How Digital Business Models Are Changing.

Software 9

Software Credit Rating B2B Tools 9

Harvard Business Review

JULY 6, 2011

If you want loyalty, you need engagement. You can't buy my "engagement" for a few bucks, you certainly can't have my "loyalty" (because though I might be a mutt, I'm not a pet). Who smoothly said something like: "Duuudes. It's marketing over substance, hype over reality, spin over reform — as usual. In political terms?

Marketing 15

Marketing Loyalty Decentralization Credit Rating 15

Harvard Business Review

SEPTEMBER 21, 2012

Even more broadly, a customer loyalty program can help, since it gives consumers a unique ID that they apply to every purchase, regardless of the channel. The idea is that direct driving behavior over time will be more predictive than traditional proxies such as age, credit rating, or geography.

Insurance 15

Insurance Team Credit Scoring Retail 15