Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

Qualts tend to come to the fore in moments of crisis because, if the rankings of BP, AIG, and Goldman are any indicator, failing to lead well through a crisis carries a price that endures. It should be no surprise that most “best practice” crisis-recovery examples (e.g., But a crisis is a tough time to start managing in an unaccustomed way. Inversion is all the rage – and it’s sparking rage, too.