CEO Blog

MARCH 22, 2012

Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

N2Growth Blog

JANUARY 3, 2011

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. Even if the above areas are not yet in decline, but you are witnessing unusually slow growth or zero growth you still have a problem.

Restructuring 287

Restructuring Blog CEO Brand 287

N2Growth Blog

NOVEMBER 15, 2010

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode.

Loyalty 390

Loyalty Blog Leadership Brand 390

Harvard Business Review

APRIL 18, 2013

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. Helping customers includes offering information to make their buying process easier, as, for instance, Netflix and Amazon do with their product recommendations.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Wal-Mart, for example, aimed to double fleet efficiency between 2005 and 2015 through better routing, truck loading, driver training, and advanced technologies. Building Customer Loyalty.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Joseph Lalonde

MARCH 14, 2018

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. He could have attributed their success to more advanced technology, better marketing, or thinking differently. Bell, Customer Loyalty Consultant and author at [link].

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316