Leading Blog
AUGUST 20, 2019
Business Ownership Strengthens Your Employee Net Worth: In most positions you rarely get the opportunity to experience the functions associated with the roles of a Chief Executive Officer, Chief Financial Officer, and Chief Marketing Officer, as well as manage the day-to-day requirements for customer engagement and retention.
Six Disciplines
JULY 25, 2014
Marketing (company image, reputation, positioning, market share, growth). Products and Services (price, quality, Finances (stability, profitability, debt to equity ratio). Having trouble starting out your SWOT analysis? Consider exploring these key categories: Strengths and Weaknesses.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Six Disciplines
MARCH 21, 2011
Marketing (company image, reputation, positioning, market share, growth). Products and Services (price, quality, Finances (stability, profitability, debt to equity ratio). Having trouble starting out your SWOT analysis? Consider exploring these key categories: Strengths and Weaknesses.
Harvard Business Review
AUGUST 21, 2015
Setting the right price for your product or service is hard. In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. Products that fall in this category are mostly “pure commodities,” says Avery.
Harvard Business Review
OCTOBER 20, 2011
Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? A hundred years ago, the focus on squeezing every drop of return out of equity capital made great sense. Just as electronic commerce would later sweep business, mass production came to one industry after another. Social media spending?
Expert insights. Personalized for you.
179 
Let's personalize your content