Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

OCTOBER 7, 2020

Some adjustments could see you get that finance! There are many business structures, and these may change as your business develops. Today, besides direct marketing, using digital marketing to its fullest extent will ensure that people get to know about you, quickly! You could approach a small loans provider.

Insurance 118

Insurance How To Planning Marketing 118

Harvard Business Review

APRIL 29, 2011

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Cross endorsement. Possible investor.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. Unless line managers and finance really believe in the link between customer feedback and business outcomes, your incentive system won't last long. One direct marketer learned this the hard way. A clear link to financial and strategic outcomes. Organized learning.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 8

Technology Marketing Company CRM 8