Harvard Business Review

JANUARY 31, 2013

While much has already been written about this challenge in the developed world, there are also some important lessons to be learned from the Bottom of the Pyramid (BoP). They encourage viral marketing through early adopters. The first step to introducing something new is reducing the risk enough to attract early adopters.

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

NOVEMBER 23, 2016

Today, innovations in digitization and robotization are quickly laying the foundation for another disruptive corporate transformation. As always with technology adoption, there is an S-curve, already being scribbled by early adopters; when the inflection point is reached, expect sudden acceleration.

Early Adopters 8

Early Adopters Short-term Long-term Compliance 8

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 10

Loyalty Customer Loyalty Travel Hotels 10