Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. This project provided ANA with an extraordinary set of strategic and tactical tools to face these challenges.".

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. The live event could have failed in many ways; the safe thing to do would have been to back off the project.

Quinn 12

Quinn Execution CFO Forrester 12

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

SEPTEMBER 29, 2014

Managers at the aerospace manufacturer wanted to make faster decisions for one of their big clients — NASA — by finding alternatives to the high volume of meetings and cumbersome spreadsheets used for tracking projects. This new approach allowed everyone to look beyond their discreet tasks by providing more context about the entire project.

Company 8

Company Forrester Software Technology 8