CEO Blog

JUNE 3, 2012

John Travolta said no to Forrest Gump , and Gwenyth Paltrow told James Cameron that The Titanic , was not her cup of tea. Running the Gauntlet is a personal recommendation by the former Chief Marketing Officer of Kodak, Jeffrey Hayzlett, on how company “change-agents” should strive to lead, drive change, and grow profits. Probably not.

Forrester 124

Forrester Long-term Follow-up Books 124

Chart Your Course

DECEMBER 28, 2017

In fact, according to the global staffing agency Ranstad, “many workers are seeking project or consultant-based work, with as much as 61 percent of the workforce choosing agile* careers by 2019” Greater use of Big Data in HR. Expect to see people and predictive analytics move beyond HR-specific data.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

SEPTEMBER 29, 2014

Managers at the aerospace manufacturer wanted to make faster decisions for one of their big clients — NASA — by finding alternatives to the high volume of meetings and cumbersome spreadsheets used for tracking projects. This new approach allowed everyone to look beyond their discreet tasks by providing more context about the entire project.

Company 8

Company Forrester Software Technology 8

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. This project provided ANA with an extraordinary set of strategic and tactical tools to face these challenges.".

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

APRIL 8, 2015

It only took me about three seconds to decide what to wear on the first day in my new gig as strategy director at Genuine Interactive, a digital marketing agency (jeans and a wrinkled linen shirt, duh). Everyone has a style and way of going about understanding and contributing to a project. ” And that’s where nice comes in.

Forrester 8

Forrester Kaplan Advice Team 8

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14