Leading Blog

JULY 19, 2013

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. They don''t obsess over their purchases, they simply see them as an essential part of everyday life, because -- and this is crucial -- they have developed a relationship with a brand that is built on respect and love. Logic isn''t often a factor. Marketing'

Loyalty 282

Loyalty Advertising Peer Review Brand 282

Leading Blog

FEBRUARY 5, 2021

Finally, leaders must develop a culture that communicates the organization’s vision and strategy. The Mafia, Hells Angels, and the Sinaloa Cartel had different missions and strategies, and so their leaders developed unique corporate governance schemes. Staying in the family required unyielding loyalty and a code of silence.

P&L 325

P&L Franchising Leadership Forrester 325

Harvard Business Review

MARCH 31, 2016

Worse yet, they’ll sometimes hire different vendors to address different issues – lifestyle coaches, employee assistance counselors, case and disease management vendors, nurse lines, occupational health and safety experts, workers’ compensation specialists, disability managers, organizational development consultants, you name it.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

APRIL 16, 2015

Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Use social media to host contests that foster loyalty and reward brand advocates.

Media 8

Media Tactics Productivity Products 8