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Cracking the Behavior Code

Great Leadership By Dan

Marketers claim that cajoling in just the right way will get things done. Leveraging the natural inclination toward inertia can be a powerful way to improve behaviors. Bob Nease , PhD, is the author of “The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results ” (HarperBusiness, 2016).

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.

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Speed Up Your Product Development Without Losing Control

Harvard Business Review

There are real benefits to this real-time business capability: getting to market faster, capturing value quicker, more immediate responsiveness to customer needs. It’s cheaper because of automation and because small development teams need less coordination and oversight. HubSpot’s Small Development Teams and “Feature Gates”.

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Are Business Schools Creating Higher-Ambition Leaders?

Harvard Business Review

Higher-ambition leaders are able to integrate multiple business disciplines (strategy, ethics, marketing, finance and so on) into a coherent, systemic approach for building a great company. And in organizational behavior courses, students learn that motivating employees and developing teamwork is the measure of successful leadership.