Cracking the Behavior Code
Great Leadership By Dan
JANUARY 14, 2016
Marketers claim that cajoling in just the right way will get things done. Leveraging the natural inclination toward inertia can be a powerful way to improve behaviors. Bob Nease , PhD, is the author of “The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results ” (HarperBusiness, 2016).
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