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Protecting Yourself Against Fraudulent Recruiters & Hiring Scams

N2Growth Blog

Today’s competitive job market can be rife with job offers and opportunities but also with scams. Consult Your Network: Peer Reviews and Recommendations Your professional network and platforms, such as LinkedIn, can be a powerful resource for vetting potential search firms.

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Why Influencers Are Vital To Your Brand

Strategy Driven

More and more of us are paying attention to what’s going on on social media, and companies realize that the best way to get through to their audience is with the strength of marketing on social media. The reason that social media marketing is becoming so popular is with the rise of the influencer. Your brand is losing power.

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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

and that’s a lot of buying power. They check websites, blogs, or peer reviews that they trust. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. But you cannot sell and market to Millennials the same way you were sold and marketed to.

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Cracking the Behavior Code

Great Leadership By Dan

Marketers claim that cajoling in just the right way will get things done. Leveraging the natural inclination toward inertia can be a powerful way to improve behaviors. Bob Nease , PhD, is the author of “The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results ” (HarperBusiness, 2016).

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas. It’s time for that to change.

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Good Bosses Switch Between Two Leadership Styles

Harvard Business Review

Leading through dominance means influencing others by being assertive and leveraging one’s power and formal authority. Dominant leaders crave power, because power allows them to make decisions knowing that their subordinates will fall in line. Which situations call for prestige?

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The Risks of Health Insurance Company Mergers

Harvard Business Review

The pitch goes something like this: “Synergies will reduce overhead by eliminating duplicative management positions and spreading IT and marketing costs across more members.” In short, premiums actually go up, not down, when insurance markets become more concentrated. Aim 2: Raise Quality.