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How Big Companies Should Innovate

Harvard Business Review

Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business.

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Which Social Network Makes Your Customers Buy?

Harvard Business Review

Looking to develop and launch our business, we set our sights on one particular network — StockTwits. We developed a strategy to accomplish three goals across this social network: customer development, brand awareness, and traditional marketing and customer acquisition.

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In Big Companies, Lean Is Only One Piece of the Puzzle

Harvard Business Review

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. He had developed an extensive plan, and had the promise of grant money behind him. rubber trees take years to mature.". It''s not about price, or code, or agile development.

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The Hidden Costs of Initial Coin Offerings

Harvard Business Review

These ICOs are nearly always held when a project is at an immature stage of development akin to a seed stage startup — when it is testing hypotheses around its consumer value proposition and forming a founding team. This focused attention from developers has the added benefit of crowdsourcing feedback on the beta version of the project.

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CEOs Should Think Like Founders, Not Just Managers

Harvard Business Review

Large enterprises have been responding to these developments for some time, mainly by applying the methods of startups such as lean experimentation, design thinking, and agile development. A TAP worldview allows you to discover future markets instead of playing only in developed ones. Develop a Portfolio Strategy.

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