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Navigating the Seas of Entrepreneurship: 7 Pitfalls You Need to Avoid as a Small Business Owner

Strategy Driven

Selecting an oversaturated market can also make it far more difficult for your business to excel, so it is recommended to pick a niche market that you can dominate in. Not Defining Your Target Market. A business that intends to serve everyone often ends up serving nobody well. Not Having Adequate Capital.

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Tips to Make Your Digital Marketing Agency a Success

Strategy Driven

You can introduce yourself and your digital marketing agency with great ease and comfort. Remain focused on your niche: You may find yourself compelled to offer your services to everyone, but you must first find out a target or a niche market. Develop Comprehensive Procedures. Focus on Your Own Branding.

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Why Apple Has to Become More Open

Harvard Business Review

That can be a powerful marketing technique if you have the market muscle to pull it off. At the moment Apple can get away with this behavior, because it so powerful in the niche markets in which it operates and it has a small array of products. Open-source software stimulates creativity and attracts attention.

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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

Think here of enterprise-software developers such as Microsoft, SAP, and Oracle, who are undergoing the disruptive change to cloud-based software service. Traditional game developers facing the emergence of mobile gaming fall into this quadrant—Electronic Arts and Nintendo, for example.

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Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

Harvard Business Review

Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. FedEx offered overnight delivery services in the 1970s, letting anyone ship a product anywhere, fast, at a modest cost.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

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Why Apple Has to Become More Open

Harvard Business Review

That can be a powerful marketing technique if you have the market muscle to pull it off. At the moment Apple can get away with this behavior, because it so powerful in the niche markets in which it operates and it has a small array of products. Open-source software stimulates creativity and attracts attention.