Eric Jacobson

MAY 7, 2018

For instance, while buyers most want to talk about : What my company is trying to achieve with the purchase The reasons my company needs to make the purchase My company’s overall goals … sellers most want to talk about : Pricing How the product/service works (a product demo) So, if you sell, you need to read this book.

Ramaswamy 50

Ramaswamy Open-book Prahalad Bottom-up 50

Harvard Business Review

OCTOBER 10, 2011

These two simple steps will liberate new energy, lead to the development of new interactions between stakeholders, allow new experiences to emerge for all, generate new value for the ecosystem as a whole, and create wealth for the company's shareholders. Local women have developed into nurses who vaccinate rural populations.

CEO 10

CEO Company Ramaswamy Health Care 10

Harvard Business Review

JUNE 12, 2013

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. This then allows the development of specific solutions for each segment.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8