The Horizons Tracker

NOVEMBER 6, 2023

“This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity.” Supporting work The findings are based on work undertaken in a telemarketing firm. Successful resolution With the aid of AI, the average agent experienced a 2.3-fold

Creativity 114

Creativity Telemarketing Technology Comparison 114

Strategy Driven

OCTOBER 15, 2019

Below are our top 10 tips for things to avoid when doing outbound calling and how to ensure that they don’t impede your success. The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. A telemarketer that just trusts to luck is likely to fail.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Strategy Driven

APRIL 26, 2017

While there are no set rules to establishing your own business, most will agree that getting noticed is the first step towards success. Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality. Make your website mobile friendly.

Marketing 58

Marketing Tips Webinar Advertising 58

Strategy Driven

JUNE 18, 2015

“Today’s consumer is quite savvy, but are often overloaded, over-committed, overdue for a vacation and, thus, easily annoyed,” asserts Brian Greenberg, a multi-faceted, serial entrepreneur who has spearheaded and oversees a variety of successful businesses. The POWER of Sales Success. Transparency Translates. About the Author.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. The secret that both Matt and Tissa's Inn have discovered is that successful marketers need to go where the competition isn't. Doesn't my company need a smartphone app? How should we leverage augmented reality? What about gamification?

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions. This is a trap many companies fall into.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8