Diversity Groupthink Marketing Operations 
Leading Blog
FEBRUARY 26, 2016
They move before the market can support their idea. When you are the first to market, you have to make all of the mistakes yourself.” Dealing with Groupthink. Cohesion in a group doesn’t cause groupthink. There’s a fine line between having a strong culture and operating like a cult.” You need a loyal opposition.
Harvard Business Review
AUGUST 4, 2014
All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.
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Harvard Business Review
JULY 17, 2015
While both had top people, one was dramatically more successful in the market. This proprietary model analyzes six critical team competencies: Balance: How well a team understands the importance of diversity of skills and strengths and is willing to incorporate them. Do you have enough diversity of skills and strengths?
Harvard Business Review
AUGUST 28, 2015
In each case, the market leader had a chance to invest or partner with the upstart that eventually disrupted them. How do you balance cohesion and diversity? What’s really important is to balance cohesion and diversity. Wal-Mart and Sears. Netflix and Blockbuster. Google and Yahoo. Would she fare any better?
Harvard Business Review
SEPTEMBER 14, 2011
Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. and the U.K.
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