4 Ways CEOs Can Conquer Short-Termism
Harvard Business Review
FEBRUARY 24, 2017
Great stories are credible, simple, consistent, and use both financial and nonfinancial metrics to link a long-term vision and firm values with a distinctive business strategy and focused operational priorities. ” The blueprint included the company’s purpose, vision, values, and strategic goals, and fits on a single page. Bertolini observed that many of his peers had been promising 15% earnings per share (EPS), even during the financial crisis of 2009.