Ethics Innovation Loyalty Strategic Planning 
Chart Your Course
AUGUST 14, 2012
Happiness has created unparalleled customer loyalty to the extent 80% of their customers return to purchase again. Leaders in the organization serve as role models through their ethical behavior and personal involvement in planning, communicating and developing others. Creating “happiness” is not just an altruistic thing to do.
Coaching Tip
FEBRUARY 23, 2012
Mozilla, for example, seeks to deepen its connections to customers, who have an open invitation to shape the company’s Internet browser and other product offerings, by publishing its financial results (something it does not need to do as a private company), opening its business meetings to the public and posting its strategic plans online.
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Strategy Driven
NOVEMBER 1, 2010
Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. Santander has also been innovative when it comes to social media and mobile campaigns. Unlike Santander, Goldman lost sight of its brand promise.
CO2
JUNE 29, 2010
Moreover, ethical followers can help leaders avoid making questionable decisions and high performing followers often motivate leaders to raise their own levels of performance. Trust is a common factor in the cost-benefits analysis, compliance with authority, or loyalty to leaders hypotheses. Pulse Meme Feed What Is Your Brand Against?
Strategy Driven
AUGUST 12, 2011
These are the visionaries who advise management in refining the organizational purpose, vision, quality of life, ethics and contributions toward the company’s long-term growth. Leadership comes from inner quests, ethical pursuits and professional diligence. ’ Management leads in strategically planned companies.
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