Women on Business

JANUARY 17, 2011

Send the email you’re using now (this is your control, or “A”)) to 500 names, and send your proposed new email (“B”) to the other 500. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

SEPTEMBER 28, 2012

Acutely aware of the competitive edges timely data offers sophisticated investors, the company's ever-entrepreneurial cofounder once proposed that Google launch a hedge fund. Yes, this exercise will surface all manner of ethical — and possibly legal — conflicts and risks.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

FEBRUARY 17, 2015

And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards.

Osgood 8

Osgood ROE Diversity Bond 8

Harvard Business Review

SEPTEMBER 5, 2012

And yet the answer I'd propose is not the usual one — that schools should be turned into instrumentalist straightjackets where students learn "hard skills" that can be measured by round after round of standardized tests. In talking about the "ROI" of our schools, we have focused too much on the I, and not enough on the R.

Education 8

Education Incentives Efficiency Learning-by-Doing 8