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The Scale of the Climate Catastrophe Will Depend on What Businesses Do Over the Next Decade

Harvard Business Review

The scientists put out a helpful document with FAQs , but in short, the primary takeaways are these: While the world has already warmed 1.0°C Set internal prices on carbon to incentivize reductions, preferably imposing an internal tax that collects funds or using “shadow” prices to influence investment decision making.

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Sell Your Product Before It Exists

Harvard Business Review

Coin’s makers first launched a $50,000 crowdfunding campaign and, after hitting their goal inside of 40 minutes, are continuing to take pre-orders at half the future retail price. Coin has managed to test the market without ever actually releasing the physical product. Product development Risk management Sales'

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What Does a Marketing Agency Do?

Strategy Driven

By collecting data about the needs of consumers, businesses can determine what products and services they should offer and what prices they should charge. You can use this content in many ways, including newsletters, web spaces, and FAQs. They manage marketing operations. They create content for your business’s brand.

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The Customer Support Hierarchy of Needs

Harvard Business Review

Almost five years ago, I was sitting in the conference room of one of the world’s largest insurance companies, trying to push the idea of social customer relationship management to their corporate marketing team. About six months later, a tweet from an angry customer went viral and brought the insurance giant’s stock prices down by 8%.