Film Finance Influence Marketing 
Strategy Driven
JULY 18, 2011
And with unemployment rates above 9 percent, many wonder if the market turmoil will ever end. PBS NewsHour Economics Correspondent Paul Solman talks to Charles Ferguson, director of Academy Award winning documentary, Inside Job , a film that raises red flags about the world of finance. The Alfred P. Consider leaving a comment!
N2Growth Blog
AUGUST 22, 2010
When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses. .&# I Think Not.
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Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.
Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.
Harvard Business Review
JANUARY 12, 2011
This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Use skits, storyboards, and films to develop customer personas and scenarios. In most organizations different functional groups use their own languages.
Harvard Business Review
JANUARY 9, 2014
From South Africa’s Silicon Cape to Kenya’s iHub -centered Silicon Savannah movement – from Ethiopia’s burgeoning textiles industry to Nigeria’s ubiquitous Nollywood film industry – there are visible signs of the growing profile of African entrepreneurs. They must focus on: Creating better safety nets.
Harvard Business Review
JUNE 23, 2015
Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business. Our business now operates like a tech startup, with less hierarchy and far more agility.
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