Why Your Company Should Use the Kickstarter Model to Innovate
Harvard Business Review
MAY 21, 2013
If you''ve got a genuinely creative idea — or even a " me, too with a twist " — Kickstarter''s "crowd funding" platform offers a genuinely innovative way to finance creativity and innovation. They''re creative and/or innovative efforts appealing to creatives and innovators. It''s exciting. I''d say not.
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