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Use a Brand Council to Help Steer Strategy

Harvard Business Review

Smart companies form brand councils to meet this leadership imperative. Brand councils are comprised of senior executives from a range of company functions: key business unit leaders, influential staff leaders from human resources, marketing, legal, and finance, and sometimes even the CEO.

Brand 8
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Case Study: Is Holacracy for Us?

Harvard Business Review

Rogier hadn’t once mentioned holacracy or self-managed teams, even though the executive team and the board had been talking for months about transitioning to just such a system at the global construction company. The smaller ones could keep their own names, leadership teams, practices, and policies for the first five years.