Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

Transportation 10

Transportation Sports Pharmaceuticals Health Care 10

Harvard Business Review

FEBRUARY 26, 2013

It's easy to estimate costs by looking at historical compensation, benefits, field support, and travel costs per salesperson. An "earn-your-way" strategy is sometimes necessary in markets with high uncertainty or when a company is cash-strapped. The number of salespeople affects profitably by impacting both revenues and costs.

Company 8

Company Short-term Long-term Cost 8

Harvard Business Review

AUGUST 23, 2018

In addition to signaling a strong economy, a tight labor market typically improves job prospects for groups with fewer skills and less experience, including teens. For some teens, working has been replaced by other activities such as coding camps, preparing for academic tests, or travel — all of which look good on a college application.

Short-term 8

Short-term Participative Long-term Career 8

Harvard Business Review

MAY 1, 2013

Resistant forms continue to thrive, and increased travel makes the global threat very real. Without adequate financing, ministries of health and even private hospitals in developing countries often don''t have the resources needed to purchase diagnostic equipment, train workers, and ensure access to appropriate treatment. Redefine ROI.

Health Care 8

Health Care ROI NGO Long-term 8