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How Covid Affected Finnish Small Businesses

The Horizons Tracker

The researchers highlight the particular impact on businesses in the travel and hospitality sectors, who have all suffered due to the lockdown measures. By contrast, firms operating in areas such as online retail, pharmaceuticals, and information and communications technology, have all thrived. Face-to-face interactions.

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10 Companies Offering Work from Home

HR Digest

They offer hosting and management services, along with marketing and customer service management. It conducts clinical trials on behalf of its pharmaceutical clients and provides regulatory, consulting, and market access to expedite the drug approval process. BCD Travels.

Company 85
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Why do some companies achieve exceptional performance while so many others struggle to survive?

First Friday Book Synopsis

They explore the road best traveled and what they learned is shared in their recently published book, The Three Rules: How Exceptional Companies Think. […].

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Post Layoff – To Take A Lower Salary or Not

Women on Business

My plan was to make a career transition and I had accepted the fact that I’d probably have to take a short term pay cut from my pharmaceutical sales job to transition into marketing with a higher long term salary potential. So what do you do to protect your earning power but also keep yourself competitive in a buyer’s market?

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13
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No Pain, No Gain. Life Lesson on Endurance

QAspire

He was a marketing executive with a large pharmaceutical company when he decided to pursue his calling and start a fitness center. “ You get almost nothing without going through some kind of pain, unless you win a lottery.”, replied the man who was himself a fitness freak. He neither had space nor money to start out.

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The Technology Trends That Matter to Sales Teams

Harvard Business Review

This information improved marketing campaign targeting, as well as sales force targeting. In the pharmaceutical industry, technology is transforming the sales process. A few decades ago, pharmaceutical companies promoted their products almost entirely through personal contact by salespeople with physicians.

Trends 8