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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

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What Should an Apple Car Be?

Harvard Business Review

One way to appeal to this demographic (and to the parents who often finance young drivers’ transportation) is to focus on safety. Think of the ultimate home office with printers, a desk, and video conference abilities so pharmaceutical reps and traveling sales people don’t have to squat at Panera or Starbucks all day.

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Enticing the Next Generation of African Leaders

Harvard Business Review

The first part of the conference's message, that the infrastructure of the continent is greatly wanting, was a topic of many panels, including a pair of engaging ones on technology, but it was brought home most vividly in another context, by Thierry Tanoh , a vice president at the International Finance Corp.

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Does Your Company Have the Right Number of Salespeople?

Harvard Business Review

It's easy to estimate costs by looking at historical compensation, benefits, field support, and travel costs per salesperson. But when leaders take this conservative growth approach even when there is reasonable certainty of success and available financing, they undersize their sales forces and forfeit opportunity.

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Why More Cities Should Offer Summer Jobs for Teens

Harvard Business Review

For some teens, working has been replaced by other activities such as coding camps, preparing for academic tests, or travel — all of which look good on a college application. The teen share now stands at 37.1%, far below the historical peak of 59.3% in August 1978. Teen employment has fallen for two reasons.

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New Lessons from Fighting an Ancient Disease

Harvard Business Review

Resistant forms continue to thrive, and increased travel makes the global threat very real. Without adequate financing, ministries of health and even private hospitals in developing countries often don''t have the resources needed to purchase diagnostic equipment, train workers, and ensure access to appropriate treatment.

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What Does It Mean to Sell? Ask the U.S. Supreme Court

Harvard Business Review

Supreme Court is expected to rule on whether the work done by pharmaceutical salespeople really counts as "selling." pharmaceutical industry could face billions in retroactive overtime. By any reasonable definition, pharmaceutical salespeople are absolutely salespeople. Pharmaceutical companies measure territory sales results.