Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

Customer Loyalty 150

Customer Loyalty Forrester Loyalty McKinsey 150

Strategy Driven

MARCH 15, 2023

It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy. Leverage customer trends and marketing forecasting to improve your advertising campaigns. That’s how you can make your business flourish.

Retail 105

Retail Tips Succession Management 105

Harvard Business Review

AUGUST 21, 2012

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. For that, we have Forrester data: only about $1.5 But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today. It is 3.76.

Marketing 16

Marketing Retail Forrester Advertising 16

Harvard Business Review

JULY 13, 2015

The purchase loyalty engendered by this program is reflected in the big difference between Prime vs. non-Prime customer spending. Quite simply, Prime has saturated the Whale Buyer market and is now hunting for smaller volume customers to fuel growth. One click assures home delivery in two days or less.

Retail 8

Retail Price Forrester Discount 8

Harvard Business Review

AUGUST 21, 2014

Census Bureau, ComScore, eMarketer, and Forrester. Their economics greatly resemble those of mail order catalogs—in fact, many e-commerce businesses continue to use catalogs in their marketing mix—and they aren’t all favorable. Still, market maturation often forces sustained expenditures just to hold ground. Growth rates first.

Retail 8

Retail Price Forrester Merchandising 8