P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
This is an excellent story of reverse innovation in action.but the story has only just begun. Recently, P&G has completely reversed the innovation approach at Gillette. centric "glocalization" to India-centric local innovation. However, it has not yet completed the reverse innovation cycle. Only by pre-empting those eventual rivals and reversing its own innovation process can P&G's Gillette hope to secure another century of market leadership.