Human Needs Human Resources Marketing Project 
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?
In the CEO Afterlife
OCTOBER 23, 2011
by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.
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In the CEO Afterlife
MARCH 14, 2011
by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. ' I have joined Twitter in March this year and since realised how 'passé' is the Marketing unit I completed in 2009. .'
In the CEO Afterlife
MARCH 7, 2011
by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share. Human Resources.
In the CEO Afterlife
JULY 10, 2011
Houweling’s invested a staggering $50 million dollars into the project; this explains why competition is reluctant to catch up. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.
In the CEO Afterlife
JULY 17, 2011
Include the content that matters – the well-defined strategies, the initiatives and the projects that will make the difference in taking the company to the next level. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Human Resources.
Chart Your Course
AUGUST 14, 2012
According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards.
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