Chart Your Course

AUGUST 14, 2012

People have a basic human need to feel appreciated. Recognition programs help meet that need as well as generate behavior in alignment with organizational goals and standards. 9) Customer and market focus. The “best companies to work for” are more productive and more profitable than their stock market peers.

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. LVMH’s approach is somewhat unique.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

APRIL 22, 2015

At times, I’ve been critical about the sometimes-loose definition of what GE “counts” as an ecomagination project (making oil sands production a bit cleaner, really?). Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

SEPTEMBER 24, 2015

It is the only Chinese company that receives more sales revenue from markets outside China (67%) than from inside it. isn’t one of those markets. The harder you work, the more you can earn — but working overtime is only rewarded extra if the work directly addresses the needs of their customers.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

JULY 31, 2013

What you almost never hear about is a fifth track, which I call story analysis: an analysis of a product''s capabilities to fulfill a profound human need, to tell a story that gives your customers'' lives richer meaning. Marketing Strategy' A cracked ceramic horse head purchased for $1.29 sold for $46.00. It is also a book.

Price 8

Price Objective Open-book Analysis 8

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 12

Marketing Brand Mission Statement Marketing Strategy 12

Harvard Business Review

AUGUST 13, 2018

What can firms do better than markets? While there has been a lot of discussion about “what’s left for humans?” This “one step back, two steps forward” logic manifests itself in many ways — risky R&D projects, pursuing sustainability goals, paying above-market wages to improve loyalty, and so on.

Company 10

Company Long-term Short-term Technology 10

Harvard Business Review

APRIL 7, 2011

The arguments in favor of these efforts have been solid: commercial markets are saturated with adequate offerings, consumers are more aware of alternatives and more discerning in their choices, and innovative design is an effective way to differentiate and communicate a brand. Design outside of your innovation space.

Innovation 15

Innovation Consultative Brand Magazine 15

Harvard Business Review

FEBRUARY 24, 2011

At this point, the commercial viability of a market-based approach to providing good quality housing in urban areas at prices affordable to low income customers is beyond question. It has been successfully used in over 20 projects throughout Northern California including two residential projects currently under development.

Suri 15

Suri Construction Class EBITDA 15