Remove Human Needs Remove Leadership Remove Marketing Remove Project
article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin. About John.

Brand 253
article thumbnail

The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Leadership. In the CEO Afterlife.

Strategy 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My #Twitter Transfusion | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. Good luck on that project and let me know it I can help in any way. Human Resources. Leadership.

CEO 112
article thumbnail

Then and Now: The Greatest Wheels on Earth | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.

CEO 100
article thumbnail

Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Houweling’s invested a staggering $50 million dollars into the project; this explains why competition is reluctant to catch up. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112
article thumbnail

Navigator Newsletter #180

Chart Your Course

2) Deploy a leadership strategy. There is unmistakable evidence revealing how leadership is exercised, formally and informally, throughout the organization. People have a basic human need to feel appreciated. 9) Customer and market focus. 6) Create a work place that engages and inspires employees. Instant download.

article thumbnail

The Nuts and Bolts of the 1-Page Strategic Plan | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. Include the content that matters – the well-defined strategies, the initiatives and the projects that will make the difference in taking the company to the next level. Human Resources. Leadership. In the CEO Afterlife.