Human Resources Leadership Marketing Social Capital 
Lead Change Blog
NOVEMBER 15, 2016
Still, studies show that leadership programs are failing at preparing future leaders with the skills needed to excel in today’s global business world. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. Its training isn’t an optional area of casual interest for employees. Understand customer behavior.
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Smart companies form brand councils to meet this leadership imperative.
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