Harvard Business Review

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Persuasive Powerhouse

JUNE 20, 2010

Guess I’d add CURIOSITY – if I were to add to this cool list:-) Curiosity’s the gift of staying alive mentally – looking for nuances that could hold innovation possibilities – the lifeline that prevents us from defaulting to ruts – the trigger that stirs up more brainpower when we could be bored.

Blog 206

Blog Greenleaf Maslow Open-book 206

Persuasive Powerhouse

NOVEMBER 15, 2010

Creativity and innovation depend on it! Leaders will know they are being inspiring not because they follow a specific list of behaviours, but because their actions compel those under their care to follow their lead, if not garnering their loyalty when things get tough. Coaching to bring out the best in people.

Leadership 257

Leadership Blog Learning-by-Doing Follow-up 257

Harvard Business Review

SEPTEMBER 1, 2011

Whether developing a new venture, managing an internal corporate innovation initiative, or working to develop globally successful product and service designs (my profession), nothing is more important than understanding what people need and desire in context of what the competition is providing.

Benchmarking 14

Benchmarking Maslow Analysis Trends 14

Harvard Business Review

SEPTEMBER 12, 2016

Analogous to Maslow’s hierarchy of needs , ethical responsibility needs to reside at the lower level of the CSR pyramid. In contrast, bad press and falling ratings show that longtime customers were left feeling betrayed, their loyalty penalized rather than rewarded. This departmentalization sends the wrong signal.

Ethics 8

Ethics Competitive Advantage Crisis Brand 8