Strategy Driven

APRIL 3, 2014

Successful leaders in Medical Affairs, Clinical Operations and Medical Scientific Liaison positions will use their resumes to market themselves as cross-functional leaders that have made an impact across many aspects of the business—not just the scientific areas. You must appeal to all of these audiences.

Tactics 51

Tactics Execution Pharmaceuticals Human Capital 51

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

MARCH 18, 2011

Achieving coherence requires a sharpness of focus that few companies have mastered. Those companies that ‘sweat’ their capabilities continuously improve them and sustainably capture the top-line growth in their industries and, ultimately, market leadership. Companies today operate in a business environment that encourages incoherence.

Resources 52

Resources Industry System Strategy 52

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62