Strategy Driven

SEPTEMBER 2, 2018

You’ll be able to outsource this if you don’t have the capability to manage this in-house, or otherwise hire a digital-savvy employee to cover your branding, website, social media and marketing initiatives, with measurable data analysis showing you the success of your marketing endeavors.

Succession 57

Succession Market Penetration How To Short-term 57

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. But the "salesperson owns customer" model is a double edged sword. Three examples show the issues that can arise.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

SEPTEMBER 30, 2013

business community benefits from a long tradition of newcomers taking risks on entirely new product categories and technologies and leapfrogging companies that have lost their competitive edge. German corporations have historically been big innovators in terms of technology and product quality. Germany and the U.S. approach.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

SEPTEMBER 3, 2012

There are time-delayed and time-dependent relationships in which huge effort may yield little in the near-term, or in which high output today may be the result of actions taken a long time ago. Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration.

Learning Curve 11

Learning Curve Market Penetration Disruptive Innovation Kaplan 11

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Fraud prevention can keep platform costs down over the long term but puts friction on user transactions, which dissuades value-creating activity. Apple has since figured out this balance, of course, by opening the iOS platforms to app developers.

Participative 8

Participative Software Market Penetration Marketing 8