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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168
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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site.

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Effective Meeting Models

CO2

Our ability to predict the future is getting more and more difficult as the population grows, markets shift, competitors switch strategies, and systems interact. Have each employee take a magazine article or a book on a complicated topic and have them summarize that topic in 60 seconds or less. They know where they’re headed and why.

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My First, Failed Foray into Venture Investing

Harvard Business Review

Several years ago, a friend had come to me with her dream: She wanted to start a magazine. The magazine got off to a great start: it was written up in the New York Times , circulation after a few months reached 100,000. I wasn't going to do this to our business partner and friend with her magazine dream.