Rich Gee Group

MAY 3, 2022

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Chan Kim and Renée Mauborgne, professors at INSEAD. History: Red Ocean/Blue Ocean is a strategy developed by W. Fight all new players or acquire them.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

First Friday Book Synopsis

DECEMBER 14, 2012

So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].

Blue Ocean Strategy 136

Blue Ocean Strategy Mauborgne Marketing Strategy 136

RapidStart Leadership

JULY 25, 2017

Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). In the second half of the book, Kim and Mauborgne provide lots of great tools and approaches to help us overcome organizational inertia effectively.

Blue Ocean Strategy 129

Blue Ocean Strategy Mauborgne Strategy Books 129

N2Growth Blog

OCTOBER 7, 2010

Nando is an exceptional human being whose philosophy can be boiled down into two of the quotes given in his presentation: “ I fought so hard for life that I decided to have a life &# & “ life is success.&# My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353

Blog Blue Ocean Strategy Collins Video 353

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. And among those firms offering more or less the same thing, we often see very different levels of success and profitability.

McKinsey 12

McKinsey Mauborgne Competitive Advantage Porter 12

Harvard Business Review

JANUARY 29, 2013

What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. How do I know that? Because strategy is all about making choices.

Strategy 8

Strategy Porter Christensen Mauborgne 8