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First Look: Leadership Books for May 2023

Leading Blog

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. We must follow a linear path of success, locking into a dream early, always climbing higher, never stopping until we reach the top.

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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Chan Kim and Renée Mauborgne, professors at INSEAD. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product. History: Red Ocean/Blue Ocean is a strategy developed by W.

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LeadershipNow 140: April 2019 Compilation

Leading Blog

Chan Kim + Renée Mauborgne offer alternative path to growth @BlueOceanStrtgy. Starting the journey - The AI revolution and the leadership challenge via @PeopleMatters2. 3 Ways to Restore Sanity to the Excellence Value by @WScottCochrane. What does it take to successfully pitch a new startup idea?

Mauborgne 231
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What is Your Red Ocean Strategy? – (Success in a Crowded Market)

First Friday Book Synopsis

Chan Kim and Renee Mauborgne. So, this week I presented my synopsis on the terrific book Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. The group was the entire team at a growing firm, one that is vibrant, alive, energetic… The kind of place people like to show [.].

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The Strategy Book

Leading Blog

Each chapter defines the objective, the context and the challenge—and then what success looks like and the pitfalls you might encounter. Third, there are tools that I have found valuable in my work with some of the most successful organisations in the world." Well thought out and helpful.

Strategy 283
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Book Notes – Blue Ocean Strategy: How Leaders Drive Change

RapidStart Leadership

Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). In the second half of the book, Kim and Mauborgne provide lots of great tools and approaches to help us overcome organizational inertia effectively.

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Marginal Market Opportunities

Harvard Business Review

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.